Acupuncturists and Hypnotherapists in Rochdale
I wrote recently about low-cost hypnotherapy in Wigan, and I see that National Stop Smoking Centres also have low-cost hypnotherapy in Rochdale. I am fairly familiar with north Manchester, and those places on the way out to Rochdale, and I agree that there is a need for the provision of help to stop smoking for people in that area that is at a reasonable cost. Many smokers will pay for private therapy if the National Health Service has been unable to help them to stop, but having said that even if the therapist can see that stopping smoking will have a payback for the client, when you are on a very limited income and you are faced with paying a large chunk of your month’s money for a single session of hypnotherapy, and you’ve been badly let down before with stopping smoking so you don’t have a huge amount of confidence that anything is going to work, it’s not going to be easy to commit this sort of money. I think hypnotherapists have to recognise that lack of confidence is part of an equation that happens in the smoker’s mind when they are considering booking an appointment.
If you are considering seeing a hypnotherapist in Rochdale and you don’t have much confidence that you can stop, I would recommend that you watch the videos on the National Stop Smoking Centres website (www.nationalstopsmokingcentres.org.uk), because there is one in the series of six about this problem of motivation that will help you. If you do finally get together the confidence to have a go, then at least you know you are going to be paying a manageable amount for your hypnotherapy.
Interesting comment from the world of smoking
If you look at any advertisement for nicotine replacement products, what you may have noticed is the statement that the product ‘Requires willpower.’ I want to explain why the drug companies put this on their ads, because it tells us rather a lot about how the market in smoking cessation drugs is controlled.
Advertising in this country is theoretically controlled, for truthfulness, in the interest of the consumer, by an organisation you may know as the Advertising Standards Authority, or ASA. You see ASA advertising quite regularly, informing you what a great job they doing protecting the consumers’ interests.
Before I come back to nicotine replacement product (NRP) advertising, let’s examine the ASA itself. With the word ‘Authority’ you could be forgiven for believing ASA is a statutory authority, i.e. a government regulatory agency. ASA is nothing of the kind. The government wanted the advertising industry to regulate itself, so they allowed it to set up a body that sounded like a statutory authority to convince the public. In other words, it is deliberately misleading. You might think that ironic, given ASA Ltd’s stated remit of banning misleading advertising, but that doesn’t concern us here.
What concerns us is how this abuse of power enables pharmaceutical companies to advertise, whilst making it very difficult for anyone who helps people with medical treatment, but who is not a drug company to do so. A good example is ASA Ltd’s campaign against the homeopathy profession in the interests of its sponsors, the drug companies, for whom homeopathy is a competitive threat.
So back to ‘Requires willpower’. It is a nonsense statement imposed by ASA Ltd in the mistaken belief that it would hamper therapists who help people stop smoking. In fact all it has achieved is to make the drug companies look foolish. What is the point of a drug product that requires willpower, the very thing smokers don’t have?