The National Therapist Directory: hypnotherapists in Liverpool


Acupuncturists and Hypnotherapists in Liverpool

Merseyside is an exceptional situation in that there is, of course, a range of independent acupuncturists and hypnotherapists in Liverpool, and National Stop Smoking Centres branches (rather a lot, actually) and the National Health Service inevitably provides a smoking cessation service there, but there is also something called Fag Ends. If you live in Liverpool you may be familiar with this organisation, which I confess I was not, so I have been looking into who they are and what they do.

I was looking forward to see that Liverpool has an independent organisation providing a service to smokers, but I was disappointed. Fag Ends was originally conceived by the late musician Roy Castle, who suffered from a smoking-related disease (contracted, he believed, from passive smoking in the smoke-filled venues he played in over many years and which finally killed him). Unfortunately, what happened was that after his death the drug companies got their hands on Fag Ends. They simply will not tolerate an independent organisation helping smokers, because it might recommend therapies rather than drug products.

Fag Ends is now just an extension of the National Health Service, in that it is an outlet for the pharmaceutical companies that make nicotine replacement products and Champix.

Interesting news from the world of smoking

You can imagine that my eyebrows went up when I read this lead paragraph on

“If the draft EU Tobacco Products Directive is approved, it will allow the continued sale of pharmaceutical products sold as aids to smoking cessation, which have been shown over and over again to be largely ineffective, says Gilbert Ross”.

Naturally, to read anyone saying such a thing about the drug products used by the National Health Service and promoted ad nauseam to smokers everywhere is refreshing. What the article is actually about, though, is smokeless tobacco, in the form of electric cigarettes but particularly snus. If you are not familiar with this latter, it is a form of tobacco that is simply held in the mouth in order to get a fix instead of smoking it. It is the smoke from tobacco, remember, that delivers so many toxins so quickly into the body.

I quote:

“The European Commission has released the draft of its latest Tobacco Products Directive, expressing the overall approach to regulation of tobacco and nicotine products planned for the 500 million residents of the 27 countries of the EU.

While some parts of it may have a beneficial impact on smoking rates, albeit minor, the net effect will be, paradoxically but inevitably, damaging to Europeans’ health. The directive proposes to continue (indeed strengthen) the prior ban on Swedish smokeless tobacco, known as snus.

Worse, restrictions and regulations dealing with the relatively new devices known as e-cigarettes will effectively ban them.

In the EU, where fully one-third of the adult population still smokes, there are almost 700,000 smoking-related deaths each year. The region is number one worldwide in the devastating effects of smoking — with this exception: In Sweden, the only EU country where snus is not banned, only 16% smoke.

This fact has been validated since those statistics began to be accumulated after World War II. The Swedish male population consumes more nicotine in the form of snus than from cigarettes – and they have the lowest rate of smoking-related disease and death in Europe to show for it.

Yet when Sweden was admitted into the EU in 1995, the continental ban on snus was in effect, and the country had to get an exemption to continue to manufacture and sell snus.

Enlightened public health experts in the region, and elsewhere, had hoped that the new directive would ease these restrictions, given the clear evidence of its efficacy in reducing the harm of tobacco, while the approved products for helping smokers quit fail over 90% of the time.”

Whilst to some extent this seems to be a puff for electric cigarettes, which we do not support, it all makes very interesting reading. For the full article go to:

The National Therapist Directory: Hypnotherapists in Liverpool


Laser therapy for stopping smoking

This is the second week of my regular news pages for Stop Smoking UK, and this week I want to answer a question that has arrived in our email intray. We’ve been asked why we don’t list laser therapists on the National Therapist Directory. Does this mean we don’t approve of the treatment?

No, it doesn’t mean that at all. We keep an open mind at all times, and after all we’re here to find good information and ensure that smokers are getting that information. However, if you look at the therapists we list, you will see that all of them have a qualification in their field. Hypnotherapists and acupuncturists are either members of the National Smoking Cessation Institute, or they hold a membership of some recognised association (in the case of hypnotherapists) or the British Acupuncture Council (for acupuncturists, obviously).

There is no such body that regulates laser therapists, as far as we can tell. In fact, we have not been able to ascertain that there is any control of the industry at all. It may be that such regulation is unnecessary, if for example the therapy is inherently safe. However, we tend to the view that laser therapy is in fact a form of acupuncture, in that it uses acupuncture points. In fact, it rather looks like it is acupuncture for people who are not acupuncturists. If this is the case, whilst we would not want anyone to think we disapprove of it neither is it within our remit to promote it. Acupuncturists go through very extensive, highly regulated training in what is, after all, a field of medicine. If, and I do say if, anyone can buy a laser acupuncture kit, go through a brief training course and then advertise treatment, that may be fine but it is not what Stop Smoking UK is for. SSUK’s remit is to tell you about therapies we know you can trust. That doesn’t mean you can’t trust laser therapy, it means we don’t know you can, and it is therefore not our business to include it on a directory of specialist smoking cessation therapists.

Another issue for us is that we we look at laser therapists’ websites there are two problems we note. One, frankly, is that they tend to be rather poor quality sites. There is no excuse for bad websites these days, and we don’t find a bad website reassuring. Why would we? The other issue is that by and large laser therapy websites don’t quotes charges. We have strong feelings on this. We believe it is important to be very upfront about fees, and so if most laser websites don’t show fees it inevitably rings alarm bells. Why don’t they? If it turns out that laser therapy is no cheaper than acupuncture, we do wonder why anyone would do it.

If you are a laser therapist and you can help us with this, we would be pleased to hear from you, and we will certainly review our policy in the light of further information.

‘Electronic’ cigarettes

While I’m writing a negative piece, I’ll have a gripe about ‘electronic’ cigarettes. I have yet to see any evidence that there is any such thing. As far as I can tell, what is being advertised is an electric cigarette. It is electric because it has an element that heats nicotine. It is not electronic because it has no digital processing components. Are the people who sell this product ignorant of the difference between electric and electronic, or are they pulling the wool over people’s eyes?

In any case, this appears to be nothing more than a nicotine replacement product, because undeniably it is a delivery method for nicotine. However, it is not a licensed drug, so I imagine it can’t be advertised as an NRP. If taking nicotine is your thing, this is probably just as good as any prescription or Over the Counter nicotine product, so why let the pharmaceutical companies have all the profit?

Update from the National Therapist Directory

The directory, although in its infancy, is growing steadily, with many new hypnotherapists particularly. Some of the major cites are now offering a good range of therapists, especially hypnotherapists in Liverpool, Manchester and Birmingham, and acupuncturists and hypnotherapists in Glasgow. We have been concerned in the early stages that many of the small and medium-sized locations have no therapists listed, but we are pleased to see hypnotherapists in Hungerford, Wokingham, Gerrards Cross and many other towns getting listed. We feel it won’t be too long before smokers will be able to find a range of therapists, of all kinds, in their local area.

Update from the National Smoking Cessation Institute

The NSCI is the largest independent provider of stop-smoking services in the UK, with currently almost four hundred branches. The Institute has recently launched new websites for hypnotherapy in Manchester (, hypnotherapists in Liverpool (, hypnotherapy in Leeds ( and hypnotherapy in Glasgow ( A site for hypnotherapy in London is expected to be launched in the coming week.